Want to communicate with your customer?
What’s the best way out?
Even though there are plenty of options available, the most important mode of communication is email. Here is some interesting data from Hubspot: More than 80% of customers would love to receive information and updates via email. It clearly shows that people prefer email for business communication.
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A Quick Walkthrough of Email Marketing
Email is used in your marketing communication to reach out to your customers and prospects. Emails help you get more sales, boost your engagement with customers, get new customers, branding efforts, and much more. It also helps you boost your outreach campaigns to increase your sales.
Types of Email Marketing Campaigns
Make your customers informed about your brand through awesome newsletters. It may have information like an introduction, description, and updates of the events for a certain period.
It is used to boost customer loyalty. It gives a clear idea of the brand’s milestones to where the customer is related and highlights the gratitude mode of communication.
It is meant for instant discounts and offers emails at specific times so that you can bring your leads a step closer to the deal. It also has a high chance of a decision to close the deal as the offers would certainly affect the users.
Need help in choosing the right software for your business?
How to Choose the Best Email Marketing Software for your Business?
- Have a clear understanding of your business goals.
- Do you prefer to have simple form captures, basic automation, or simply the templates for sales?
- Do you prefer autoresponders?
- Are you also looking to expand with social media and live chat integration?
The answer to these questions gives you what type of software you need for your business to run a successful email marketing campaign.
Easy to use drag and drop features
Looking to reduce your manual efforts? Look for the best email platform that helps you create and schedule beautiful emails. It helps you save a lot of time with readymade templates.
Grow your audience base with good sign up forms
You would aim to build a good audience base with successful email campaigns. Please use attractive emails with good calls to action that drive them to register and generate leads that will eventually grow your subscriber base for your brand. You can rely on a platform with built-in forms that capture details from websites, landing pages, or social media.
Your email campaign will be successful only if it has a personalized approach. You can no longer execute bulk email campaigns with very poor open and response rates. People would love to receive more personalized emails to help them or give value. Hence try for that system that gives you space for complete personalization and easy segmentation.
You should be able to measure what you do
Marketing automation is important
Automation is the trending thing that you should try for your business. With an efficient email tool, you can easily perform marketing automation, reduce your response time, and make your campaign perform well.
Make it easily deliverable
Your emails are meant to reach the inbox of your receiver. Get rid of all the obstacles and reach the destination on time. That’s more important while sending your email campaign.
- Easily accessible and helpful for all businesses
- Easily make use of marketing automation and reduce your manual intervention.
- You get a lot of personalization options to run an email marketing campaign and measure the success with attractive insights.
- The attractive dashboard gives you important insights to improve the performance of your campaign.
- Easy and seamless integration helps you with the centralization of your campaign and enjoy great experiences.
- Easy use drag and drop features give you add-on benefits of using it with less technical expertise.
- It is also among the most preferred email marketing platforms.
- Gives you around 2K free contacts per month.
- Measure the performance with an insightful dashboard
- Majorly preferred for eCommerce business.
- Developer knowledge would be needed for creating exceptional campaigns.
- Content management would be easier.
Are you looking for the best email marketing software to grow your business?
Want to know how?